Wendy and sister Sondra have always been crafty, so when they noticed chalkboard surfaces trending in interior design they thought 'imagine if we could put a chalkboard on a shirt to create a new shirt everyday!'.
The sisters were determined to create a chalkboard-like surface that could accept chalk markers, not only smudgy traditional limestone chalk. As mothers themselves, Sondra and Wendy also felt the shirts had to be durable, machine washable and re-useable.
After much research and a bit of product testing help from their school aged children, voila! Chalk of the Town t-shirts were born.